Each Content Management System (CMS) has well-defined properties and responds to specific requests. Some people will tell you that such CMS will always be better than another CMS or vice versa. Anyway, I will show you that WordPress is one of those content managers that can offer you a lot of possibilities. It turns out that it is very easy to use and that it can combine business presentation, blog and online shopping.
Wordress is popular
WordPress is one of the most popular CMS used around the world with up to 34% of all websites on the internet powered by it. Big brands as TechCrunch, CNN, Variety, MTV or Sony Music trust WordPress. If they are comfortable with that CMS, why not you?
WordPress is practical
The first thing that comes to mind for many people is that WordPress is a convenient and quick CMS to set up. It offers more than interesting features that can combine comfort and power. When professionals receive a request for website creation quote, most often they think about installing WordPress.
Indeed, it can be profitable for both parties, thanks to the following features and options:
- adding articles and categories in a few clicks
- adding custom content pages
- quick menu to set up
- different widgets available
- free extensions…
In summary, you have the opportunity to do almost anything on WordPress. And if you want to change certain layouts or add effects in a few clicks on your photos or text builder like Elementor or WP Bakery Page Builder are available. A strength for this CMS.
WordPress and SEO
Search Engine Optimization (SEO) is a crucial step to set up on a website, as long as you want to be visible in search engines platforms (Google, Bing, etc). Several extensions for WordPress are available to accompany SEOs in their daily lives. With these, they will have the opportunity to configure and optimize the entire site, so that it fully meets the requirements of search engines. Between meta tags, h1, sitemap or attributes, nothing is left to chance in plugins like The SEO Framework and Yoast SEO, for example.
Thanks to the combination of the tool and one of these extensions, optimizing a site has never been soothing.
WordPress and online shopping
WooCommerce is an extension created for the sole purpose of offering online merchants the power of WordPress. Inspired by the largest e-commerce sites, this extension offers excellent online sales and purchasing opportunities.
Entering products, creating multiple categories, integrating a shopping cart, payment options and modes of transportation, all eCommerce users will be delighted by the power offered by WooCommerce. In its early days, the extension was sparse and could not compete with CMS like PrestaShop and Magento. Today, the situation has changed, because it can perfectly suit all professionals wishing to increase their turnover on the web.
A very big community
WordPress has a very huge community around the world. There are many blogs, websites, experts that will guide you with plugins reviews, themes and tutorials. It is a plus especially for beginners who don’t know how to find their way around with the web world.
In conclusion, use WordPress in case you are looking for a web development platform with ease of use, free, responsive, secure and highly customizable. It will be one of your best decision for you and for your business.