webmaster 
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO experts are professionals who specialize in this field and help businesses and individuals increase their online visibility by optimizing their websites and content for search engines.
So, what exactly do SEO experts do? Here are some of the key tasks and responsibilities of an SEO expert:
Keyword research
SEO experts conduct research to identify relevant and high-volume keywords that people are searching for. They use these keywords to optimize their clients’ websites and content, making them more visible to search engines and potential customers.
On-page optimization
SEO experts optimize various elements of a website, such as the title tags, meta descriptions, header tags, and image alt tags, to make sure they are properly formatted and include relevant keywords.
Content optimization
They also optimize the content of a website, ensuring that it is high-quality and relevant to the target audience. They ensure that the content is well-written, includes relevant keywords, and is optimized for readability.
Technical optimization
SEO experts ensure that a website is technically sound and optimized for search engines. This includes tasks such as fixing broken links, optimizing site structure, and implementing schema markup.
Link building
They engage in link-building activities to help improve a website’s search engine rankings. This includes acquiring backlinks from other websites, creating high-quality content that is likely to be shared and linked to, and identifying and fixing broken links.
Analytics and Reporting
SEO experts use analytics tools to track website performance, monitor search engine rankings, and identify areas for improvement. They also create and share reports with their clients to demonstrate the effectiveness of their SEO strategies.
Keeping updated with the SEO Algorithm changes
They are always keeping updated with the latest algorithm changes and best practices in SEO as a search engine like Google updates their algorithms regularly.
In conclusion, SEO experts are professionals who help businesses and individuals increase their online visibility by optimizing their websites and content for search engines. They conduct keyword research, optimize website elements and content, engage in link building, and use analytics to track and improve website performance. With the ever-changing SEO landscape, it is important for SEO experts to stay up-to-date with the latest industry developments and best practices.
